Bruges Gold
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The Story of Bruges Gold
Bruges Gold was developed not in a factory breeding programme, but originally on a Belgian family farm where flavour mattered more than speed.
The bird originates from a small, independent hatchery in Belgium, run originally by a father and daughter team. Over years of careful breeding, they set out to create a table bird with one clear aim: exceptional eating quality. Growth rate was important — but never at the expense of flavour, texture, or finish.
Now led by the daughter, Tinne, the farm continues that philosophy today. The breeding programme focuses on producing a bird that reaches a practical finishing weight while retaining the qualities of a true table chicken: firm flesh, depth of flavour, and remarkably low fat.
Bruges Gold birds are instantly recognisable. Their clean white plumage is lightly flecked with soft brown markings — a visual reminder that this is no anonymous industrial broiler, but a bird shaped by traditional selection and hands-on experience.
At around 49 days, Bruges Gold reaches approximately 2.8 kg, with the ability to grow on further if required. The result is a bird that roasts beautifully, yields excellent breast and leg meat, and delivers a depth of flavour rarely found in modern fast-growing strains.
Bruges Gold is bred for those who raise chickens to eat well, not just to grow quickly.
Piggott’s Poultry Breeders are proud to offer Bruges Gold chicks to UK smallholders and producers, bringing this exceptional Belgian table bird to British farms.
Contact us today to discuss your requirements or to place an order.
Disclaimer: All specifications describing performances of the above birds represent performance objectives obtainable under good environmental and management conditions. They are not a warranty or guarantee of performance. All images are for illustration purposes only